advertisements are found in many places and in many forms. one of those forms is known as print advertising. advertisements in this category include those that are printed on some type of paper handled by the potential audience.
this includes offers sent through the mail and posted in newspapers. a print advertisement can only be effective if people see it. when people are looking through publications, they have a tendency to be receptive to new information and observant of things of interest.
one method of print advertising aims to attract people to products and services as they are reading or scanning publications. there may be other individuals who deal with placement. generally, the larger the advertisement, the more it costs to place it in a publication.
also, some areas of publications can be considered premium spots, and these are expensive. it is, therefore, important for a publication to make sure its clients get the exposure they pay for. print advertising is often an important source of revenue for a publication. it is beneficial to the publications to sell more and bigger advertisement spaces. these duties often fall upon a sales team.